Thursday, 8 September 2016

The Modern Face of Popular Science


Cosmos: A Personal Voyage – a 13-part TV series co-written and presented by the US astronomer Carl Sagan -- was a huge success when first broadcast in 1980. At the time, the show was the most widely watched series in the history of US TV – a record it held until the 1990s. Described by critics as a “watershed moment” for science on TV, it helped to inspire the public to learn more about the universe. With TV science and nature documentaries attracting millions of viewers, it was inevitable that in the age of the Internet, using video to present science to the public would prosper online.



And indeed it has. Due to the ease of accessibility of the free content on YouTube, science channels on the website have been incredibly successful in reaching huge audiences. For example, Veritasiumfeaturing experiments, interviews and discussions about science – has over 3.5 million subscribers, while Vsauce that has videos about science as well as gaming, technology and culture has a whopping 10 million subscribers. Their output has even reached classrooms with teachers using these videos as a way of engaging students with a certain topic, making it more appealing and presenting it in a more in-depth fashion.



Crucial to the success of an educational YouTube channel is the personality behind it. People enjoy watching Michael Stevens behind Vsauce, and it is clear to see the passion that astronomer Phil Plait displays when presenting Crash Course Astronomy, which recently finished earlier this year. Indeed, when astronomers proposed the existence of a ninth planet in our solar system earlier this year (see Physics World July pp28-31) people flooded the comment section with requests for Plait to continue the series.



There is a great variety of science videos on YouTube. MinutePhysics presents physics topics through time-lapsed drawings that are approximately one-minute long, Crash Course has a more traditional classroom feel -- with the teacher sitting at the front with a desk – while SciShow uses a news format to discuss the latest science developments. The scientific YouTube community is also diverse. Mitchell Moffit and Gregory Brown, who present ASAPScience are in an openly gay relationship, which could encourage those that are lesbian, gay, bisexual and transgender to see themselves as scientists. Likewise, Dianna Cowern of Physics Girl encourages more women to get involved with science. 



Since 2011, Physics World has also launched its own YouTube channel that features interviews with leading physicists and reports from major international research facilities. The channel includes the 100 second series in which a scientific question – such as ‘What is a black hole?’ or ‘Why do neutrinos change flavour?’ -- is answered by a specialist in less than 100 seconds.



The success of science YouTube channels have even resulted in the White House getting involved. Rocket engineer Destin Sandlin of Smarter Every Day and Hank Green of SciShow and Crash Course, interviewed US President Barack Obama as part of a ‘YouTube Asks Obama’ event. Their audiences had the chance to submit questions to Obama, giving them the opportunity to ask him tough questions on US science policy and research funding in the US.



Creating an educational platform



Science on YouTube does have its critics. Physicist Philip Moriarty of the University of Nottingham, who presents YouTube episodes of Brady Haran’s project Sixty Symbols, says that real science is much more than understanding a concept and that watching a YouTube video should only be the first step in actively learning something.



Although there are clear limitations as to how much of the education process can be done online, it has a lot of potential. However, more could be more done to address criticisms. One solution is provided by the show PBS Space Time, which regularly has “challenge” videos that give the audience a question to answer. The audience emails their answer, and if that answer is correct, the submissions have a chance to win a prize. These challenge videos encourage the audience to be more active in their learning, and they show that YouTube can be a platform for a more interactive learning experience.



But while the audience for such channels is built of many casual watchers, I believe that even physics students can use them as a learning aid. While they may not have fully understood a topic at school, watching a video about it online can aid them in taking better notes. I, and probably many more students, have been partly inspired by YouTube educators to follow a scientific career having chosen to study physics at university after just completing my A-levels. Watching these videos for the past few years has played an important part in providing me with a new-found interest in physics that I then pursued by reading more around the areas that I held a great interest in. With many hundreds of hours of science videos being uploaded to the website weekly, it seems more and more likely that online science content will play a part in inspiring the next generation of scientists.

Thursday, 1 September 2016

Physics World article - The Modern Face of Popular Science

Hey everyone!

You can find the Physics World September 2016 press release here.

As well as the article I wrote over here.

I will post a text version of the article soon on this blog, stay tuned!

- Blaze